How GEO Differs from SEO
While traditional SEO and GEO share some common principles, they require different approaches and tactics.
Traditional SEO Focus
- Ranking in search engine results pages (SERPs)
- Click-through rates from search results
- Keyword optimization and targeting
- Link building for domain authority
GEO Focus
- Being mentioned in AI-generated answers
- Being cited as a trusted source
- Entity recognition and representation
- Factual accuracy in AI responses
Adapting Your Strategy
The good news is that many SEO best practices support GEO. Focus on:
- Creating comprehensive, factual content
- Using clear, structured information
- Building mentions across trusted sources
- Maintaining consistent brand information