GEO Guides & Resources

Learn how to optimize your brand's visibility in AI search engines with our comprehensive guides.

What is Generative Engine Optimization (GEO)?

A comprehensive introduction to optimizing your brand's presence in AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews.

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Learn the basics of GEO

Introduction to GEO and why it matters for your brand.

Key differences and how to adapt your strategy.

Metrics and KPIs for tracking your AI search presence.

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Create AI-friendly content

Content strategies that AI engines understand and cite.

How to build an AI-ready facts page for your brand.

Create content that answers the questions AI gets asked.

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Technical tips for GEO

Schema markup that helps AI understand your brand.

How to structure your site for AI crawlers.

Help AI engines understand your brand as an entity.

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Build external presence

Get your brand mentioned in sources AI engines trust.

Leverage community discussions for AI visibility.

Digital PR tactics that boost AI search presence.

Get a free AI visibility report for your brand and discover actionable opportunities.